Newfoundland and Labrador Tourism Launches New TV

21 Jan 2013

It’s that exciting time of the year again. Time to launch two brand new Newfoundland and Labrador Tourism TV ads.

The two new chapters of the Newfoundland and Labrador Tourism story, Most Easterly Point and Conversation, highlight the compelling differences that make this province the ideal destination.

For seven years, Newfoundland and Labrador Tourism’s ‘Find Yourself’ campaign has successfully lured travellers from afar seeking experiences off the beaten track.

Just like chapters of a book, these new TV ads continue to tell the story of the unusual, unexpected, and compelling differences that make Newfoundland and Labrador such an unforgettable destination.

Most Easterly Point

Newfoundland and Labrador is an exotic, one-of-a-kind destination on the edge of the continent. It’s as far east as you can possibly go – without getting wet. It’s also the only place where you can see the continent’s first sunrise – and sunset. One of the many reasons the province is a bucket-list mandatory.

The visual story features the journey of a couple who travel by land and sea, greeted by breathtaking natural beauty along the way. They reach their final destination – Cape Spear, the most easterly point in North America – just in time to witness the first sunrise on the continent.

After all, standing at the edge of the earth where the sun rises first, this place has the ability to make a morning person out of just about anyone.


The language of Newfoundland and Labrador is the province’s most charming and irresistible quality. A fascinating mosaic of words, phrases, and accents make our speech as colourful as the land where it is spoken.

The visual story is a delightful journey of a conversation – one that includes local people from all walks of life: some speaking to camera, some having a one-on-one conversation, and some featuring a whole group of people.

There are several examples of older generations passing down traditions and knowledge to younger generations of Newfoundlanders and Labradorians. This is reflective of how our hundreds of dialects are preserved and still spoken today.

The story plays against the musical backdrop of lilting – a form of traditional Celtic singing that is still practiced in Newfoundland and Labrador.

The spontaneity and friendliness of the people here means that a simple nod, wink, or smile can no doubt turn into something truly special.