Tourism launches two new TV ads

16 Jan 2012

2012 is off to a great start with the launch of two brand new Newfoundland and Labrador Tourism TV ads.

Iceberg Alley and Secret Place represent the 13th and 14th chapters in the Newfoundland and Labrador Tourism ‘Find Yourself’ campaign. A story that continues to resonate with travellers seeking experiences that go far beyond the packaged, often cookie-cutter tourism offered elsewhere.

And there are a lot of those travellers. In 2010, Newfoundland and Labrador welcomed over half a million visitors to the province – surpassing our population for the first time ever.

Like chapters of a book, these new tv ads continue to tell the story of the unusual, unexpected, and compelling differences that make Newfoundland and Labrador such an unforgettable destination.

Iceberg Alley

Newfoundland and Labrador is naturally beautiful and overflowing with adventure in every cove, inlet and bay. Travellers can lose themselves in 29,000 kilometres of coastline and freshly carved icebergs each spring and summer. Not to mention an abundance of fresh air.

Iceberg Alley demonstrates how this genuine and uncomplicated place allows you to reconnect with yourself and get back to what’s real and important in your life.

It’s about the people, the culture, and all those spontaneous moments that take you on a spiritual journey within, leaving you inspired and thoroughly rejuvenated.

Secret Place

Here, on the very edge of the continent, is where you’ll find 565-million-year-old fossils trapped in volcanic ash – some of the earliest evidence of life on the planet.

Newfoundland and Labrador is a destination full of intrigue and wonder, where you can walk on strange and ancient rocks that house some of the oldest fossils on earth. And you certainly don’t have to be a geologist to feel profoundly affected by the experience.

Secret Place is a metaphor for all the magical and mysterious experiences a visitor to Newfoundland and Labrador can encounter. And an invitation for travellers to “come home” for a visit.