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(News Tagged 'TV ads')

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  • Newfoundland and Labrador is not a quick trip. But in the past few years, the brand seems to be everywhere, beckoning travellers to spend the time and money it takes to visit the province. That’s thanks to a consistent campaign of cinematic TV ads showcasing the province’s scenery and charming nature. For courting tourism in a down market, the campaign has won the Grand Prix at the 2012 edition of CASSIES, which award the best in Canadian advertising.