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Marble Mountain rises 1,700 feet from the Humber River, prized for its salmon (70,000 swim upriver annually) to just below what locals call the Governor’s Balls, two gigunda rocks overlooked by a Doppler radar tower. Views extend down river to Humber Arm and out to the Bay of Islands, framed by the alluring Rubenesque Blomidon Mountains, a line of rounded, downy peaks, all curves and cleavage, descending to the sea.

It’s that exciting time of the year again. Time to launch two brand new Newfoundland and Labrador Tourism TV ads. The two new chapters of the Newfoundland and Labrador Tourism story, Most Easterly Point and Conversation, highlight the compelling differences that make this province the ideal destination.

In the true Newfoundland and Labrador style of coming together to face a challenge, a team of local chefs will take over the kitchen at Bacalao to offer special five-course dinners while Chef Mike Barsky and the team represent the province at the Gold Medal Plates Canadian Culinary Championships in BC February 8-12.

Still relatively unknown as a tourism destination, Newfoundland and Labrador is a treasury of fascinating history, scenery, great seafood, ghostly “happenings”, traditional music and friendly people.

But this is where the North American day dawns first.